Shai Gilgeous-Alexander Joins Atletico Madrid Ownership Group
NBA Star Shai Gilgeous-Alexander Becomes Part of Atletico Madrid Ownership
Shai Gilgeous-Alexander, the NBA champion and standout player for the Oklahoma City Thunder, has taken a significant step into European football by joining the ownership group of Atletico Madrid. This move connects one of basketball's brightest talents with one of La Liga’s most respected clubs.
A New Chapter at Atletico Madrid
The Spanish club announced this major change in their ownership setup, welcoming Gilgeous-Alexander as a key investor. The partnership reflects shared values like ambition, excellence, and relentless determination, traits that mirror the spirit of coach Diego Simeone’s tenure.
“I’m excited to officially join Atlético de Madrid’s ownership group. This is a club with a long-standing presence at the top of European football, and I’m grateful for the opportunity to be part of its future,” Gilgeous-Alexander said in a statement.
Champion Meets Tradition
Born in Toronto and raised in Hamilton, Ontario, Gilgeous-Alexander climbed through Canadian basketball ranks before playing at the University of Kentucky. He has become the face of the Oklahoma City Thunder, earning back-to-back NBA MVP awards and leading his team to the 2025 NBA championship, where he also won Finals MVP honors.
He joins Michael Jordan as one of the few guards to average 30 points per game while shooting over 50 percent across four consecutive seasons, showcasing remarkable consistency.
Shared Ambitions and Global Reach
This investment signals Atletico’s aim to boost its global presence, especially among younger fans who follow both the NBA and the Champions League. The club values Gilgeous-Alexander’s dedication to growth and believes his insights will benefit their pursuit of trophies in Spain and Europe.
Boosting the Atletico Brand
The collaboration is expected to unlock fresh commercial avenues and joint events blending football and basketball cultures. Fans are already imagining possibilities like North American pre-season tours and lifestyle partnerships that merge sports and fashion.
The excitement around this new ownership model shows the fanbase’s openness to innovative ideas shaping the club’s future.
- Match: Deportivo Alaves vs Atletico Madrid
- Date: 10 Oct 2026
- Time: 17:15
