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Gianni Infantino Apologizes to FIFA Council for Scrapped FIFA Forward Enterprise Ahead of Election

Gianni Infantino Addresses Failed FIFA Forward Enterprise at FIFA Council Meeting

At the recent FIFA Council gathering in Zurich, Gianni Infantino sought to close the chapter on the controversial FIFA Forward Enterprise (FFE) plan. The proposal faced significant backlash following its exposure by journalist Martyn Ziegler shortly after the 2026 World Cup.

The FFE aimed to sell shares in a newly formed company responsible for managing the commercial rights of future World Cups. American entrepreneur Josh Kushner was reportedly lined up as an investor. Yet, criticism erupted globally—from various FIFA confederations and officials—due to concerns that the plan essentially sold football rights and because it was developed with little transparency. Eventually, the scheme was abandoned.

Infantino Offers Apology for the Controversial Plan

Ahmed Yahya, member of the FIFA Council and president of the Mauritanian Football Association, revealed that Infantino apologized to the Executive Committee for the mishandling of the FFE project. Yahya explained, "After finally withdrawing this proposal, President Gianni Infantino apologised to the members of the Executive Committee. This was followed by a responsible debate, during which this issue was more or less shelved. And I believe that, in the interests of football, the Executive Committee is looking ahead and seeking solutions, above all with a positive attitude."

After the meeting, Infantino spoke to reporters, confirming his apology and addressing the fallout: "We had a very good meeting today, where we discussed the FIFA Forward Enterprise proposal, which was the main discussion point at the meeting today. I apologized for the mistakes that we made in relation to the communication and consultation process related to the FIFA Forward Enterprise project, which had many consequences. It’s important to remember it was just a proposal, and in no way a done deal, just a proposal that actually intended to enable FIFA to invest more in our member associations as opposed to replacing support from existing resources. Its intention was merely to create more success stories like the ones that inspired people around the world during the FIFA 2026 World Cup, because football is for everyone."

FIFA later confirmed the permanent withdrawal of the FFE and emphasized the positive discussions about distributing $6 billion across its 211 member associations.

Support for Infantino Ahead of Presidential Election

Yahya expressed continued confidence in Infantino’s leadership as the next presidential election approaches. "There have been good ideas, such as the 48-team World Cup, which was initially contested by some but has proved vital for world football, and perhaps further projects will follow," he said. "The key point for us is that we see Gianni as the right person to continue leading football. I come from the African continent and know what I’m talking about. He wants to promote football; he wants everyone to be involved, and that is precisely why we expanded the World Cup to 48 teams—and that is exactly what has delivered results. I am certain that Gianni Infantino is the right president. The majority want Gianni Infantino to stay."

Additional Topics Discussed at FIFA Council Meeting

Other subjects covered in the three-and-a-half-hour session included US forward Folarin Balogun's suspended red-card ban at the World Cup, the FIFA Peace Prize, and funding for national associations, according to reports from the BBC.

Not all council members were satisfied with the explanations provided. German FA head and FIFA Council member Bernd Neuendorf remarked, "We asked a great many critical questions, but there were no satisfactory answers from my point of view."

When Is the Next FIFA Presidential Election?

The upcoming FIFA presidential vote is scheduled for Thursday, March 18, 2027, during the FIFA Congress. Currently, Gianni Infantino remains the sole confirmed candidate. No challengers have announced their intent to run against him.

FIFA rules permit Infantino to seek one more term, making this a potential fourth presidency for him. His initial term began after a special election following Sepp Blatter's resignation, which does not count toward the three-term limit.

Key Points About Infantino’s Terms

  • First Term: Special election post-Blatter resignation, not counted toward term limits
  • Maximum Terms Allowed: Three full terms
  • Potential Next Term: Fourth overall, second full term