Wilfred Ndidi Launches New Underwear Brand After Super Eagles Setback

Ndidi Focuses on Business Following Nigeria’s Loss

Wilfred Ndidi, a key player for the Super Eagles, has shifted his attention from Nigeria’s disappointing defeat against Guinea-Bissau to a fresh business venture. Despite the team's setback in their bid for the 2027 Africa Cup of Nations, Ndidi is determined to push forward.

Introducing DIDS: Ndidi's New Underwear Line

Ndidi recently unveiled his new underwear brand called DIDS, a name inspired by his surname. The launch was shared on his Instagram page, featuring images of Ndidi alongside models showcasing the line. The collection caters to both men and women, combining style with comfort.

The brand describes itself as offering premium underwear and everyday essentials designed to be stylish yet comfortable, marking Ndidi’s entry into the fashion industry beyond football.

From Football to Fashion and Personal Life Updates

Aside from his football career, Ndidi studied Business and Management at De Montfort University in England during his time in the Premier League, which may have influenced his entrepreneurial pursuits. At 29 years old, he appears focused on expanding his interests outside the pitch.

Recently, Ndidi has also been in the news regarding his personal life. Reports suggest he and his wife, Dinma Fortune, have been separated for months, awaiting the finalization of their divorce. Meanwhile, Ndidi is reportedly dating a Nigerian woman named Ndjekaah. The couple have been together for over two months, with Ndjekaah attending one of his recent matches.